There are plenty of businesses out there that seek to gain recognition not just on the national level, but worldwide. With so many people searching for products and services that could very well fit the bill, it is no wonder why so many business owners make use of search engine optimization (SEO) through a quality SEO company to get the job done. That said, alongside those businesses willing to push their company forward for the rest of the world to see, there are sellers that are geared toward their local area when it comes to providing their services.
Even with the online sphere taking precedence due to the rise of the pandemic, it does not change the fact that online shoppers within a specific area are still likely looking for relevant products based on their location. For most small businesses, the use of local SEO is one of the ideal marketing strategies, as there is such a thing as the local search rankings to consider.
However, it can be somewhat of a challenging prospect for those who might not necessarily have a plan when it comes to dealing with local brand exposure. To help those who are struggling to get started, here are just five things that can help a small business owner push forward with the help of a New York City SEO Company.
Local keywords can differ from the typical keywords used be online shoppers
Depending on the area, online shoppers tend to have a different set of keywords they use for just about everything they need. The understanding of one’s local area when it comes to their shopping culture is crucial if the seller intends to take advantage of the situation. For example, when it comes to voice searches, most people will make use of the term “near me,” instead of using the name of their town. On the other hand, written searches are more likely to have the name of the town, as well as be shorter in general.
Local keywords can vary quite a bit depending on the overall attitude of online shoppers, which is why it is a good idea to put as much research as the seller can to collect relevant keywords.
An SEO Company would recommend the use of content marketing
When it comes to general SEO and search engine marketing (SEM), an online store might try to make use of unique content that relates to their products in some way in an effort to attract more online shoppers. It is undoubtedly an excellent means of attracting customers, and is something most local businesses can use to their advantage.
However, it is not just about making use of unique content that relates to the products. Thanks to the use of local search rankings, the seller can make content based on the current events within the local area. It creates a one-two punch of marketing that can drive more customers to enter the website just because they want to support their local town.
How the company responds to feedback matters
During the process of making sure that the business acquires enough brand recognition to move forward, a good strategy would be to make use of a My Google Business account to help boost local sales. Aside from the use of such an account for more visibility, online business directories offer a similar advantage with the use of citations.
The result of such an effort is that online shoppers have a means of not only searching for the business, but having a platform with which to write their reviews. How a small business responds to said reviews can determine whether or not a company can take advantage of the forward momentum. For example, a sincere response to negative feedback which results in actual changes could very well foster some much needed loyalty.
Do not forget the mobile market!
One of the surprising bits of data regarding online stores in the year 2020 is that many sellers are building their browser stores to the best of their ability, but are generally neglecting the mobile platform. It is a strange turn of events, as a large percentage of shoppers prefer to use mobile when it comes to looking around online stores.
While it is true that the browser stores are still available in mobile, having a mobile specific platform will let shoppers know that the business cares about their choice to utilize their smartphones to shop. The current situation creates a rare opportunity for some businesses to get ahead by focusing on the mobile market to get the job done.
Make sure to have specialty products unique to the area
Considering that most online shoppers from a specific town will have their own set of keywords based on the shopping culture, there will likely be plenty of products that are widely purchased within the local area. It might not necessarily mean that there will be no other online store looking to take advantage of the situation, but it does mean that the competitive landscape is much smaller.
Any business that wants to make full use of local SEM with the help of an SEO company would be wise to ensure that local specialties are a part of their product lineup. It might not seem like a big deal, but it serves to further separate the company from the rest of the pack, making it a much more attractive prospect in the local search rankings.
With the professional help of a New York City SEO Company, local search engine optimization can be quite easy to achieve. It is a smaller marketplace than the national stage, and there is a search ranking system specific to local searches. For small businesses that are looking to make it big, it is one of the premier methods of proper SEO and SEM, and it can help startups find their foothold in a typically competitive industry.