Friday, December 15, 2017

Google took to its Webmasters Blog earlier this month to announce that it’s going to not use the Open Directory Project (DMOZ) as a source of search consequences snippets.

DMOZ officially shut down on 17 March 2017. However, Google turned into nonetheless the usage of its titles and descriptions facts for search outcomes snippets while it felt the DMOZ information became richer than that already available from the meta description or the website online’s own content.

Google had this to say to Webmasters and SEOs:

The move also way that site owner now not need to have the NOODP directive on their pages. As this directive advised Google to choose out of using DMOZ it’s far not required.
Voice seek appears to be coming of age, according to Andreas Reiff, who recapped on a recent consultation by using Pete Campbell, founder and dealing with the director of Kaizen, on voice seek, added at SMX London in May.

Voice seek has most effective been round when you consider that 2011, but already 27% of US Smartphone customers now use voice seek assistance as a minimum as soon as a week. Apparently, this growth is due to a shift in focus from voice search to voice command.

New innovations are anticipated from Google’s DeepMind gadget getting to know the era, which is probably to be integrated into Google Home. Similarly, IBM’s Watson is likewise predicted to develop to be constantly aware and constantly gaining knowledge of.

Further improvements are expected within the language used to command voice. At present, customers want to appoint a robot, real voice, but it’s far likely that, as AI evolves, the systems turns into higher at understanding natural language.

Read the full article at Search Engine Land.

Search engine marketing: The Movie might be coming to a screen close to you. Yes, it’s authentic! John Lincoln, CEO of Ignite Visibility, has spent the beyond few months setting collectively a movie displaying the highlights and timelines of search engine marketing improvement.

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The film includes documentary-fashion interviews with enterprise influencers, together with Rand Fishkin from Moz and Barry Schwartz from Search Engine Land.

SEO: The Movie could be launched on 20 June 2017. Go to Search Engine Roundtable to look at the trailer.

Search Engine Roundtable pronounced in May 2017 that Google becomes trying out a tab consumer interface to toggle between a neighborhood panel’s review and evaluations. A couple of weeks on and Barry Schwartz has reported that this now appears to be rolling out, although Google is but to verify this.

Go to the Search Engine Roundtable web page to look an animated GIF showing the toggle movement among the overview and assessment information.

It seems that Google is once more jogging assessments on it’s in search effects, Search Engine Roundtable has suggested.

Sergey Yaakov noticed a take a look at that blanketed price labels in maps. The take a look at also consists of a price slider filter and a carousel list of charge labels.

The charge slider ranges from $zero to $600 and will refresh outcomes dynamically based on the price variety decided on.

See Search Engine Roundtable for a display screen shot of a resort seek results test.

In closing week’s Whiteboard, Friday Rand Fishkin explored how Google weighs text hidden from view using CSS and JavaScript.

He responded key questions inclusive of, does Google treat text saved in the back of “read extra” hyperlinks with the equal importance as non-hidden text? According to Fishkin, the solution is ‘no’. In his presentation, he offers a few top notch search engine optimization tips for dealing with hidden textual content

Originally posted 2017-06-15 19:28:02.

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